Housecall Pro is a growing app based in California that helps home service technicians organize, schedule, and accept payments on the go. The purpose of this project was to educate small business owners on the advantages of taking credit cards and mobile payments. I was given an extensive collection of statistics about credit card payments, and was asked to create a one-sheet of infographics that is easily digested.
I chose a color palette of mostly blues with some yellows and oranges as an accent. A thin navy blue stroke surrounds all on the icons and graphs to create visual cohesiveness throughout the piece. A textured paper background helps create a more tactile, blue collar feel to keep the desired demographic captivated.