Housecall Pro is a growing app based in California that helps home service technicians run their small business on the go. The purpose of this project was to educate small business owners about the power that online customer reviews. It was requested that I create easily digested document while adding design and branding elements, along with graphs and stats.
I was asked to create a “gritty” look and feel, to cater to blue collar home service technicians. I achieved this by adding a textured paper texture in the solid blue sections, along with using working-class imagery.